Censured for what reason?

In the movies, tv series, or any kind of motion picture and non-motion picture the alcohol beverages are blurred on purpose. That purpose, ofcourse, laid with the health concern; just to not advertise the alcoholic lifestyle, which links to recklessness and other socially shocking ways of living …. All forms of alcohol advertising are banned in some countries, especially in the East, including Russia, where I was born. But to stay in the game the big alcohol brands – especially beer brands – came up with the free alcohol (0% alcho) products that can be freely advertised. Surely, folks know the pure aim of those companies: to sell more of their ‘mood affective’ or “hangover” beverages. 

Watching a movie where you can see a smudged spot that suppose to be a glass of wine that actor is sipping, is kind of a reality now. Surprising to see such scene without censured stamp. To my sense, those censored spots just limiting the authenticity of a story, and so lead to…ok, may not to a total failure but, certainly, to a low – very low – feedback.

 

This censorship is been now for a while. For about 5 or more years, and now expected to be casually tolerated by us [audience], in a way when seeing the alcho censored scene we just smirk, giggle while briefly guessing what the alcho type or brand is it. Those scenes are no longer surprising to make us wonder what was censored. It is known what was covered, so what’s the point? Except being prohibited by the strict regulations that govern alcohol advertising written in production contract.

In Russia, censorship, alike everything that is forbidden, raising more curiosity to the drink itself or any other object that was blurred in the movie. So to reduce an alcohol consumption by censoring the drink in the movies is not really working.  Or maybe in some country it does make a difference, a bit of difference…

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