02 Jul Beauty quest
BEAUTY industry is rocketing their presence around the world and especially in Russia (into face beauty, eyelashes, eyebrows, hairstyle, nails design, dental veneers, plastic surgery on the nose and boobs…pardon this word will be used often), South Korea (skin care, hairstyle, nails, dental whitening and guards, plastic surgery on eyelids…), Japan (skin care, hairstyle, fashion wear…), USA (dental care, plastic surgery on boobs and bootie, body build…), Brazil (face beauty, hairstyle, plastic surgery boobs and bootie, body build…).
Beauty standards picking up many industries along the way. From TOTALY different sectors, as they jump on the bandwagon: Like concerning the body weight — medical, sport, and nutritional treatment — new procedures, new trainings, new diets; or solely about style that tangled to barber salons, fashion stores, clinics.
In countries like South Korea, Japan, USA, Brazil, or Russia the beauty stores are blistering the streets — hard to not notice ’em. Oh yeah and Beauty adverts almost everywhere (on the streets, tv, media) — flawless skin, bleach-white smile, nicely formed body shape (slim or curvy), smooth and shiny hair, stylishly firmed beard — usually too odd and unreal and its just a few images of those adverts that snapped in my head right now.
Yes indeed, physical looks is an important aspect, but nowadays, in those countries, the beauty chase itself yet a cult that solely brings success in life, whether personal or career-wise — no matter!
Geishas costumes and Samurai gears could be seen in a few places around the country, well, surely considering it as the museum stuff. That exceptional historical past that has nothing in common with the modern Japan; at least its SOOOO seen on their streets! Teens and youngers are so into fashion subcultures : Japanese idol, Harajuku style, visual kei, Gothic Lolita, Nagoya kei and gyaru.
To nail it!
NAIL IT in Russia… in Russia! And yeah its not what comes first about Russia…this one is regarding nails…finger nails. Manicure is hitting the 1st place as a most popular beauty needs for many women in Russia. And by now with undone raw nails you either doomed tourist or just totally off, weirdo who forgot to do your manicure. NO joking, at times it comes to real obsession — “nails must look good, wether you digging the grown or working in the medical sector“.
Russia takes the lead in this ‘polish’ rivalry: in every two weeks, or every week, women and girls (teenagers from 10 to 19) sharping their claws with their nail master. Well for the last 5 years “brows” and “eyelashes” are also striking the chart of the most wanted ‘beau’ treatment.
Plastic surgeries are popular here! If to be exact, the “nose job” (rhinoplasty cost about $ 1,400 – $2,000), the “fat cut” ( liposuction cost about $ 500 to $ 1,140 – $ 1,700… up to $2,600 for hard surgeries) , and the “boob job” (mammoplasty cost about from $800 t0 $ 3,000 and up to $4,600), face lifting (cost about $ 1,250 up to $6,000) and eyelid cut (blepharoplasty cost about $450 to $900).
Overall, if to count how much ‘bacon’ women in Russia spend on the beauty care by month, the men’s point about women being needy and reckless with money would be fully understood as well as their[men] idea of not marrying any of those kind. No offence…I, basically, criticise myself here. 😀 (Im woman and Russian).
About every 2nd woman in Russia goes to a salon at least once in a month. To do their nails, mostly. Funny, personally, I feel ashamed when my nails out of colour, dirt under, different in length, and damaged somehow. I wasn’t thinking of this trend for nails in Russia to be so… um up-front earlier, but now this manicure salons boomed in numbers so quickly in recent years (manicure/ pedicure would cost about from $10/ $14 to $15 /$22). Nails master is now a solid paid job with lots of competition in the market. Ofcourse, its like a non-stop industry: nails grow everyday by some tiny tiny inch and woman runs to a salon as soon as her nail cracks, to change the colour or design… Hey well now its like a habit — beauty therapy that turned to…um — inseparable feature of a true lady? Seems like it in…
So a bit about the cost: Plastic surgeries I mentioned above, the price from different clinics in Moscow, Saint Petersburg, Kazan, and other cities.
“nose job” (rhinoplasty cost about $ 1,400 – $2,000),
“fat cut” ( liposuction cost about $ 500 to $ 1,140 – $ 1,700… up to $2,600 for hard surgeries)
“boob job” (mammoplasty cost about from $800 t0 $ 3,000 and up to $4,600)
face lifting (cost about $ 1,250 up to $6,000)
eyelid cut (blepharoplasty cost about $450 to $900)
About small procedures:
manicure/ pedicure would cost about from $10/ $14 to $15 /$22 (once or twice in a month)
brows – cost about $17 to $25 (once a month), and up to $100 for powdery brows when doing first time
eyelashes – cost about $23 – $35 ( once a month), and up to $60 for bigger volume.
Skin it! or all about the skIn
“No skin toner?…NO SKIN TONER???”. That hysteria over that beau product would be seen in South Korea. If suddenly the skin products would be dashed, disappeared, or somehow damaged and not delivered to South Korea, it would be a CATASTROPHE : men and women would turn the whole country upside-down, sell all the life-meaning gadgets, and build own jet to fly where they could mine that magic lifesaving cure, precisely, liquid. Just to explain the value that is given to the skin care goods in S.Korea and especially to the skin toner.
Plastic surgeries…hmmm like eyelid cut (blepharoplasty cost about $3,000) and nose job (rhinoplasty cost about $5,000) and fat cut (liposuction cost about $5,500). So popular among the younger folks, who are constantly exposed to Korean boys or girls figures in pop music bands. The K-pop idols, music singers, who are presented as flawless dolls like figures that have no extra weight, no skin or hair problems: pinky-hue cheeks on the glisten so-like porcelain skin, silky hair that blinding eyes with its unnatural pigments (blue, pink, purple, green,…rainbow, you name it), sharp body that easily fit in any clothing — more likely fit as a bag costumes. So we are talking about sand-clock (girls) or just slim build (boys)…well, for me they are more like the no-curves tiny girls and pocky-bones petite size men.
They rock their public and set unrealistic beauty standards. Roughly the whole population of S.Korea, and now even fans from China and Japan has that urge to fit into those cynical beau metrics and hang to so many utopian ideals.
So again, that countless audience –from three highly developed countries — wants to look like them and be like them no matter what it takes: either to buy all the products that their fav artist is using or lay under the scalpel for surgery(ies). No surprise, if most of their sponsors are cosmetic clinics.
Cosmetic sessions are like a shopping therapy, if that could describe the regularity and necessity of it; surgery appointment as a birthday gift is a normal thing there. No wonder to see full of eyes-opened sleepers or empathy lack lads*.
— *after operation eyes will remain a bit opened and should avoid crying for couple weeks.
Rock the Bootie wiz a hoodie
While some are cutting-off, some are squeezing-in more!
America …North and South are keen…nah, not “keen” but FORKING crazy about the body cult — shape, posture, size, overall look and not counting on symmetry. Oh well, thats to my view. In Brazil people are known for their dancing Carnival, beach parties, and basically called as a b…beAch nation, — Copacabana beach stands for the country’s image — so no need to ask why they are more into body looks than facial care or nails like Russia or S.Korea. Body silhouette has a prior mean to be the first “check” point to be judged on. It’s what they are taking care of the most when they think about being beautiful alike the fist two countries (mentioned above) where body plays its key role but as an additional part, and certainly swaying on the slimness in any form of it. But in Brazil and USA “slim” is not quite the key for beauty( which is about xs or s size) but the healthy effort-took body shape, where you could look at someone and tell this dude or ma’am driven by “no pain, no gain”motto.
But when there is no time for fat burn and muscle gain, — which is the usual case, explains why plastic surgeons are so rich — the help of cut&stitch comes along; To size-up bootie and boobs in volume. Buttock implants (augmentation cost about $5,500), mammoplasty cost about $4,500 ( “boob job”). The Brazilian Butt Lift (buttocks implanted) now more and more seen as a casual thing, thanks to some scandalous TV media personas, including rap and pop music singers.
So about one decade back there was a simple knowing — for a good body shape you need a healthy diet and train, but now there is an alternative beauty look, which is more curvy, REALLY CURVY, and please throw a stone at me if this “curvy” can be reached only by simple fitness training: for a big muscular bootie it is not enough to be strictly committed and disciplined, it requires pharmaceutical meds to increase the growth hormone in adult’s body. Spoiler alert!
Compare
Interestingly that when taking the countries that have been listed and comparing it to Europe, I can’s say much than to state in one phrase — Europe is out of competition.
The beauty industry in European countries is more into classics and natural looks: focused on cosmetic products, small list of beauty procedures in clinics, fancy hairstyles, conservative and smart and casual fashion, tattoo salons, and …cant think of anything else.
No need to poster this rocketing number of clients for plastic surgery per month in those “self-looks” oriented countries, or marking on their constant change in beau products supplies to see at first glance — stepping-in on their soil — how big are they on the beauty ‘content’, business and culturally-wise.
Matching up the level of obsession to the drug abuse, the beauty quest in modern world — where humans rights go beyond two genders and where personal id (physical and mental)firmly sticked to self-looks — brings a new era of eccentrics and social climbers who hang around those beauty salons and clinics! Are you one of them … well, at least once in a month or twice. Its tempting and I also falling into that once in a while.
With every year, if not by month, there is a new cosmetic treatment, or therapy, or procedure,… –you name it –, to be amused of salon’s unfortunate desire to impress and, well, several listed terms in their catalogue had me snorting aloud.
To me, who mind the Murphy’s principle — heavily patching on the side-effects, as well as how the procedure is carrying out, and how long that ‘wanted’ effect would last, how worthwhile it is, and what ‘add-ons’ would be required after…But this doesn’t work for many, and guess, more or less, we are caught in the age of digital narcissism and fatal ignorance.
kingymab
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